Going Beyond the Blowout


Somewhere along the way I read a quote on a coffee mug that said, “if you find yourself in the wrong story, leave.”  Although I recognize that statement comes from a place of significant privilege, the sentiment behind it resonated with me, and something shifted.  After spending a decade plus working in media and entertainment, growing up adjacent to it, and in many ways feeling defined by it, my co-founder Katy Cockrel and I had an idea that we just couldn’t put down — and it brought us back home to Detroit.

In a city that is changing very rapidly, we set out to build and hold space for an inclusive and conscious beauty and retail experience.  And to make tangible reinvestments in the community we loved. Every day has not been perfect, but we’ve been fortunate to have had a lot of perfect days. Thank you to everyone who has been a part of our story.

When you push past the fear, and into the excitement and exhaustion of building something new, you’re going to hear a lot of “no’s”, but one person from the very beginning said, “hell yes!”, and I’m grateful to have her as one of the voices telling our story.  

People often assume that because of our professional backgrounds my best friend Soph and I met on a television set, or at a fancy party, but we actually met at a social impact conference. I remember being impressed by how copious her notes were. All these years later she is still one of the most passionate and curious people I know, aware of her privilege in the world, and the responsibility that comes with it. She consistently reminds me, by her own example, that I can wear more than one hat — that I can write more than one story.

Beyond The Blowout is an exploration into some of the stories and conversations adjacent to our brand; authored by some of our old friends who you may know well, and some of our new friends who we hope you get to know better.

We’ll try to stay organized around three pillars of content: Beauty (rituals, products — to be expected since we operate a salon), Lifestyle (wellness of course, but also the culture of people and cities) and Impact (of the entrepreneurs and activists doing the work of building our communities).

Thanks for checking in – until soon!


Nia Lauryn Batts is the co-founder and CEO of Detroit Blows; voted 2018’s Best Salon for a Blowout by Hour Detroit Magazine. She formerly held positions at Viacom, Warner Music Group and Island Def Jam Records. As a producer, her projects have been nominated for Emmy, Peabody, NAACP, and Banff World Television Awards. Nia resides in Detroit and Los Angeles, where she volunteers as a birth doula, and continues to find herself at the intersection of entertainment and impact.  

Photo: Lillian Elliott